Skylands Visitor Circulation

Skylands Visitor magazine and website has built relationships with readers from 32 years of publication and 26 years of internet presence.

Create an affordable campaign that includes targeted magazine and internet promotion. Or choose a website-only option. Even a simple website listing will bring quick results.

50,000 combined monthly online viewership and print circulation.

Seasonal Magazine Publication: 15,000 copies include:

5,000 direct mail copies to individual subscribers (map), and to corporate resource centers and public reception areas.
More than 50,000 readers have requested our publication by completing our subscription form on-line or in print!
More about subscribers and demographics...

And distribution in over 200 locations:

  • At dozens of information centers
  • At surrounding attractions and events
  • At real estate and corporate relocation offices
  • In local hotel rooms and front desks
Map of distribution points...

Map of direct mail subscriber addresses...


Website Content and Traffic offers the most complete profile of Northwest New Jersey you'll find anywhere. Our index will give you an idea of the scope of our content. All material produced for the magazine, including stories, directories, interactive versions of regional and county maps, and getaway packages resides on the website.

Many of the readers who come to the site every day for specific information subscribe to become regular readers of the Skylands Visitor magazine.

Website benefits

Linked advertising banners and extended listings rotate throughout our website, weighted to the pages most relevant to your business. These links can yield hundreds of click-through referrals to your website. Banner campaign reports are always available so that you can evaluate what works best. If you do not track internally, we will provide monthly or seasonal reports on the progress of your campaign, including statistics on impressions and click-through on your listings and banners. You can change your banners to test special offers, etc.

More about website-only options and on-line display ads...

Follow the links below to explore the NJ Skylands website and see how it can work for you!


Dollar for dollar, this publication has performed better than anything else I have ever tried, including local, regional and national magazines and newspapers of all shapes and sizes. Qualified customers, who would never have known that my shop existed, continually walk through my door as a result of my ad in the SKYLANDS VISITOR. These people include visitors to New Jersey from all around the country, as well as residents of the state whose curiosity about our little corner in Frenchtown has been stimulated. The important thing is that most of these people have come ready to spend money in my shop. -- Ron Kobli, Decoys and Wildlife Gallery
I see the click thru's to various websites I maintain, and from your site, so I know what you are doing is working. That is important since I am always spending someone else's money and need to report back to them. -- Giulia Iannitelli, Innovative Marketing Designs
I just have to write and let you folks know that this site is excellent. It's well designed, very comprehensive, easy to navigate, creative, inclusive and visual. I stumbled across it six or so months ago, have bookmarked it, and keep coming back. My husband and I have taken so many trips, drives, adventures based on the info and maps on your site. So...often times we just complain. I wanted to let you know how good your site is and I wish every county/state had a website as good as skylands. If there are awards out there for best website - then I nominate Great work - love it....keep it up. You're heads above and far beyond any website out there.
Here in Ledgewood we usually don’t draw visitors from outside our local area, but for our April 8th opening, happily, that was not the case. We had at least double the usual number of visitors, and those visitors spent certainly seemed to enjoy the experience. When we queried them as to where they had heard about us, they replied “NJ Skylands website.” Having a banner day of interested visitors who appreciated and enjoyed our site was a very big deal for us. -- Mary Ann Dudak, Roxbury Historic Trust
Just wanted to let you know how pleased we were with Skylands coverage of our Pathways event. You made the process very easy for us and the results speak for themselves. -- Jennifer Coltas, event coordinator
Your magazine is terrific, so much so that I look at all the ads and often frequent the sponsors. Feel free to share this with your advertising vendors. -- B. Campbell
I recently discovered this website and love it. Thank you for opening my eyes to some of the amazing places so close to home. I've lived here for 8 years and think I've seen more great nature in the last couple months than ever before. I look forward to discovering even more beautiful scenery as the seasons change. You all have done an excellent job with the website, maps and detail offered and I am happy to recommend this website and the places you list to my friends and family. With gratitude, Puja Minotti
We have lived in Clinton Township since 1964 and saw things in your beautiful magazine we never knew were close by.
Hi, We've been in touch before (one of these years I would enjoy writing a piece for you) and I had to send you this email right now. Skylands as magazine and weekly update is a joy! Descriptions of activities are tantalizing and geographically covers just enough territory to make any excursion probable and possible. Thank you.
NJSkylands: I have been aware of your magazine for a few years but have only been a subscriber for about a year now. It is a wonderful little magazine and always has interesting stories about a very spectacular area of New Jersey. I've used articles to follow the old DL & W lines from Hackettstown to Columbia and also through Washington. Have followed the L & HR line from Belvidere up around Johnsonburg & Allamuchy. Met the owner of the old L & HR station at Great Meadows one day; had pleasant conversation with him. Have not had the opportunity to hike any of the trails yet but hopefully this winter can some of that in. Lastly, am still very surprised that New York City and its burbs have not encroached on that area north of Phillipsburg and west of Hackettstown--just hard to believe so many farms and so much open land. These folks in NW New Jersey should feel very lucky, it is a lovely area and can compete scenery wise with any state in the union. I live just outside West Chester, PA in Chester County which is also a very nice area but Skylands beats it !
Best regards, Guy Lisowski
Hi - I was browsing around the website. There's such an enormous wealth of great info - its awesome!!! Just wanted to say thanks for a really cool website! Cheers - Andy V
I deeply believe that people experience print media differently than digital media.  I do not find sitting with a cup of coffee and a lap top remotely relaxing or introspective — I tend to mindlessly jump from one link to the next and my 'reading' is puddle-deep and somewhat ADHD. Whereas when I pick up the Skylands Visitor in print I actually read it through cover to cover and use it to plan things that I want to do and see.  One is like a little 'mini-vacation' for the soul and the other is just like everything else digital — drinking a mass of new information from a firehose…
We're getting too old to drive to New Jersey, and I hate being tempted by your e-mails. Please remove me from your mailing list. - RAC

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