Old Enough To Know Better!

The Skylands Visitor website has built relationships with readers from 32 years of publication and 26 years of internet presence.

The Skylands Visitor is a popular and well-established guide to the cultural and recreational attributes of Northwest New Jersey and nearby destinations in Pennsylvania and New York. Since 1990 we have developed a service designed to deliver your message to a large and highly qualified audience, generating up to 40,000 monthly page views. People come to our website to investigate exciting and unique destinations. Much of our audience consists of repeat readers who come back again and again to make plans for daytrips, weekend getaways and longer excursions.

Content and editorial highlights

Original, independently developed feature articles identify and describe the components and themes that define the distinct personality of our region. Stories are categorized generally into
Outdoors and Recreation

Nature and Wildlife

Farms and Gardens

History and Heritage

Arts and Culture
Towns and Tours
An extensive calendar of events and activity guide as well as area maps highlight recreational and cultural destinations in and around Northwest New Jersey.

Circulation and Demographics

This Google Analytics report shows the traffic on njskylands.com from January through December, 2022.

301,962 annual page views break down to 25,163 average monthly page views and 827 average daily page views..
This volume of traffic allows us to display your promotional inventory, along with a wide range of information to website visitors planning activities in Northwest New Jersey.

Where Readers Live

We maintain a mailing list, built one by one, from people who use our website subscription form. More than 50,000 readers have requested information.
About 3/4 of readers live in New Jersey.
In New Jersey 45% are local (Northwest NJ),
29% are from Northeast NJ (Bergen, Passaic, Essex, Union, Hudson)
15% from Central Jersey (Middlesex, Monmouth, Mercer, Ocean)
9% from South Jersey.
New York and Pennsylvania account for another 6,000 requests.
The remainder come from the rest of the US and beyond. Readers from around the world... and around the corner!

E-Mail Newsletter

5,000 opt-in website subscribers also receive our e-mail newsletter, featuring current events, suggested seasonal activities, and special offers. More about this...


We are all about Northwest New Jersey! The Skylands Visitor offers, dollar for dollar, a competitive, productive, and proven advertising vehicle. More about promotional packages...

Reader Testimonials

Advertiser Testimonials

Dollar for dollar, this publication has performed better than anything else I have ever tried, including local, regional and national magazines and newspapers of all shapes and sizes. Qualified customers, who would never have known that my shop existed, continually walk through my door as a result of my ad in the SKYLANDS VISITOR. These people include visitors to New Jersey from all around the country, as well as residents of the state whose curiosity about our little corner in Frenchtown has been stimulated. The important thing is that most of these people have come ready to spend money in my shop. -- Ron Kobli, Decoys and Wildlife Gallery
I see the click thru's to various websites I maintain, and from your site, so I know what you are doing is working. That is important since I am always spending someone else's money and need to report back to them. -- Giulia Iannitelli, Innovative Marketing Designs
Just wanted to let you know how pleased we were with Skylands coverage of our Pathways event. You made the process very easy for us and the results speak for themselves. -- Jennifer Coltas, event coordinator
For the Kutztown Folk Festival we received 1034 coupon returns from Skylands Visitor. That was the best coupon return for any of the 22 magazines we advertise in. The next best coupon return for magazines was 356. That is quite amazing. You obviously have a very well-regarded magazine for people looking to go on excursions, etc. within the area of New Jersey you cover as well as outside into Pennsylvania. Thanks. -- Joe Byrne, Byrne Advertising & Design, Blandon, PA
To Whom It May Concern at NJ Skylands.com: This is to extend our heartfelt thanks to you for featuring The Museums at Drakesville Historic Park in your event promotions last month. Here in Ledgewood we usually don't draw visitors from outside our local area, but for our April 8th opening, happily, that was not the case. First of all we had at least double the usual number of visitors for our April opening, and those visitors spent a great deal of time in our museums and certainly seemed to enjoy the experience. When we queried them as to where they had heard about us, they replied "NJ Skylands website." The Roxbury Historic Trust, Inc, comprises a small group of dedicated volunteers who curate and manage the King Store and King House Museums. Our efforts and our financial resources are all directed to the preservation and historically accurate renovation of our two old buildings (and we're proud that both are on the New Jersey and National Registers of Historic Places.) Having a banner day of interested visitors who appreciated and enjoyed our site was a very big deal for us. Thank you, New Jersey Skylands!! Kindest regards, Mary Ann Dudak, Secretary to the Board of Trustees Roxbury Historic Trust, Inc.

Thank you for considering the Skylands Visitor
as part of your marketing plans.
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Skylands Visitor Magazine, PO Box 329, Columbia, NJ • Privacy Statement